Andrew: Hows that gone for you, the internet? No product is perfect, but judge for yourself. Nobody needs a story for two minutes. You can do it yourself. They said, Joe, how are you doing it? You wouldnt believe how were doing it. I bet you get ripped off a lot. You wouldnt believe how often we get ripped off. We werent getting ripped off at all. My brother looked around at the house where the wedding would take place and said, This is giant. Mary, his wife, has a net worth of around 100 million dollars. His major profession as a Producer has made him extremely wealthy. I got so fascinated by books that taught me how to be more persuasive, the books that almost taught me what felt like magic tricks at the time. 7 Marketing Insights I Learned From The Great Joseph Sugarman But most importantly, every great ad is based on emotion. With Bench, you get a professional bookkeeping team to do your books for you and our simple, elegant software to review your finances. Why are you giving this away for free? He wrote then and still writes all his own advertising copy for print, the Internet and TV. He's 79 years old and for nearly 60 years, Sugerman has dedicated his life to making a living dealing in juke boxes, pinball machines, arcade machines and gambling machines, especially gambling machines. He learned his trade from his father, the late Barney (Sugie) Sugerman, who was in the business before WWII. Once again a concept or bigger idea is used. Hes up there with David Ogilvy, Eugene Schwartz, and John Caples. We established everything. People trust you. Its fine. He was born and raised in the Chicago area and attended the electrical engineering college of the University of Miami for three and a half years before being drafted into the U.S. Army in 1962. Im preparing an eight-page catalogue for United Airlines, eight pages, one of the pages dropped out because the company went bankrupt. I had to fill that one page and I only had like a couple days to do it. His first book, Success Forces was published in 1980 by Contemporary Books and he has completed three marketing books based on what he taught at his exclusive seminars--Advertising Secrets of the Written Word, Marketing Secrets of a Mail Order Maverick and Television Secrets for Marketing Success. Its easily one of the top 5 books on copywriting. Well, last year, I took a little bit of time off to go to my sisters wedding on an estate in Hawaii, and when we got to this place, my wife looked out and she said, This is gorgeous. Were from San Francisco. He rewrote the ad and it doubled response. Andrew: You were innovative in a lot of places. I said, How can I spend an hour talking about storytelling? So, I started looking over some of the ads that I had written and my goodness, most of those ads were fabulous successes. They were blown away. I want to find out where his creativity comes from and how I could express that kind of creativity too. (561) 278-5557 or (866) 879-2924, Copyright 2023 American Writers & Artists Institute, FREE TRAINING The Best Niche for New Writers, One Dollar to Try But This Ends TONIGHT, Today Only! It required a little bit of installation. It had made him millions, literally millions. Begin writing for money and enjoying the writer's life with AWAI. The Hamptons' billionaire lane, mapped - Curbed Hamptons net This is such a great opportunity. Andrew: I found in software that talking to customers is really important, to understand what they need, to understand how to create it, to understand if theyre following along with the flow of the software, to understand if the ads theyre writing and the landing pages all communicate things that matter to your customer. Joe You never really know what works and what doesnt until you test it. I was very honest about it. They were the people that were selling the toll-free numbers. In 1987, Sugarman became Johnny Rockets' first franchisee, building five top-revenue locations in San Francisco. Content strategy agency qualities you should look for, How to write copy for audiences that are allergic to marketing, Press Releases, PR Strategy & Media Training, 10 Online Copywriting Courses Which Nail It! Andrew: Yeah. Nowhere else can you get this offer except for Toptal.com/Mixergy. Andrew: I see. I wasnt in sunglasses. I remember as a kid watching them on television. I do it because I have an audience of entrepreneurs who want to learn from other entrepreneurs, want to keep building their businesses, and my goal is for you to be listening to this interview, to use what youve learned, and then to come back here and do an interview yourself so you can teach other entrepreneurs how you did it. Joe: Its been over . My competition, my competitors, I was always friendly with them. I noticed your first response came in the form of a story. Thats the case with BluBlocker. But I said, There was one feature I liked and that feature was how easy it was to install. The big fear that people have when they buy a thermostat is they have to hire an electrician to install it. I guess broader terms, was that the big success of your career? My name is Andrew Warner. We were selling electronics. I would get up and they gave me five slots to sell it in. They couldnt wait to get the copy in the mail. We were deluged the first day. If you get the customer saying Yes while reading an advertisement, they will be more likely to say yes to the sale. Joe: Wow. Its easily the best material Ive ever read on copywriting and transformed me as a writer. This will allow you to map out all of the major points, questions, and objections you will be covering. Andrew: What are you going to do when someone just pops into your office because they heard your address? Well, theres someone who I interviewed who knew me for a long time who sat there and said, Im not going to follow what Andrews saying. For a long time he did not believe for some reason. He hires the second developer. So we had to drop the line because we were depending on him for the research and for the results, but he didnt supply it. Yes, the latest Aston Martin car would make me feel successful. Andrew: Okay. It shows the point that I wanted to make before was youre going along doing what you think you should be doing and all of a sudden youre going 90 degrees in a different direction and thats where you make your success. She says, I cant begin to tell you how Im impressed with your service and how good you are and how nicely you handled my request. So she says, Please let me know if theres any way I can help you. I said, We were going to come to Maui to do a shoot. Joe: The other thing I was going to say too was that you want to create curiosity. WebJoseph Sugarman is one of the most epic copywriters that's ever lived.He launched his direct mail agency JS&A Group through writing ads by hand and has no shortage of Andrew: Hey, everyone. . Why do they care? Required fields are marked *. It was the bestselling product not only in the insert but that weve ever had. And dont try to trick them or scare them into taking action. Joe: I just recently sold it. Im talking about sizing, materials, colors, etc. Andrew: I find the reason an origin story mattersI try to get my interviewees to tell itit gets the person whos listening to care about the person whos going to be talking about selling and explaining, that if we dont care about them, were not going to care about what they say. And my two sponsors, which Im grateful for are the company that will help you hire great developers. Sugarman is also a published author with six books to his credit. Thanks for sharing your stories. While customers will commonly justify a purchase with logic, its based on more primitive and deeper emotion. Why did we get off of those? His company, JS&A Group, Inc., soon grew to become America's largest single source of space-age products, and he eventually introduced dozens of new innovations and concepts in electronics during the '70s including the pocket calculator, the digital watch, cordless telephones, computers and a variety of other items. It's only a matter of time. One of my past interviewees, a guy name Patrick McKenzie, was a Japanese salary man when I first met him. Joe: Well, its called Maui Weekly. Ask anyone. How do you come up with ideas like that? The catalogue industry just grew dynamically from that point on. I cant think of an example right now. They sell our sunglasses all over the world, actually. 866-879-2924 (Toll Free) The average person isnt thinking about stopping a problem that might happen in the future, anyways. Each product introduction was made in large, full-page advertisements, which became the recognized signature of his creative work. There was a lineup of peoplewe had a retail storethere was a literally a lineup of people all the way around the block waiting to pick up their computer that they were getting for 50% off. The way that started was wed get calls for our electronic products on the phone and they were from people who were going on a trip and they couldnt wait to send in the coupon with their signature and wait for us to ship the product. It would have saved us a fortune and it turns out that there wasthe one thing Ive learned in life is you only deal with really good people. Joe: 300,000 pair in one month, primarily from TV. Hes an American living in Japan. BluBlocker sunglasses, that was my total focus. But it was a story. We sold out the first day. This will make them more accepting to the sales proposition later. The company later focused on selling those BluBlocker sunglasses I mentioned earlier. Position the product youre advertising around a bigger idea or concept. 2023. I earned enough money to buy that beautiful facility in Maui. Joe, did you thenyouve said that youve failed a lotdid you thenwhats that? Joseph Sugarman believed that the first sentence of your copy should be short because its easier to read and creates fewer obstacles. Finally, I sold it to the local daily newspaper, the Maui News. But I enjoyed that. So his ad needed to position the product as the best option on the market. Paint a picture of your prospects ideal outcome. Heres one you have in your book. You want to have a subheadline that causes you to read the first sentence in the copy. So, I kept doing this. Joe: Well, for example, curiosity. Magical Branding. This gets the customer in the headspace of acceptance which is exactly where you want them when you tell them to buy later on. I ran it for seven years. All right. Its called Toptal. Joe Bidens Net Worth. He pioneered the concept of using toll-free numbers to accept credit card orders by phone Published on April 29, 2023 11:01 PM. As a consequence, people saw that. What they do is organize peoples books. Theyre studying them. I used to read his book instead of hanging out with my friends when I was in school.. Was there a way for you to follow up with them? Why is this? All components used in the Midex system are of aerospace quality and of such high reliability that they pass the military standard. He said, Joe, weve got to have you teach all of our marketing people direct marketing and what you did in your book. So they hired me. But, yours was by far the best of all. They ran it for seven years and then they closed it down. In 1979, Sugarman was selected as the Direct Marketing Man of the Year in New York. Bumble has stood out by making their dating app about equality and all their content highlights this mission. You were selling them for $400, which was still much cheaper than people expected. I found that to be true. Not the ion generatorlet me talk about something else. "I'm getting such insane value out of this course. He went back home and he wrote his ad and he sent it to me. I dont remember it either. WebShowing 27 distinct works. Id love to hear a professional ad writers feedback on my ad reading. If youre listening to me and youre an entrepreneur, youre running your own business, you owe it to yourself to talk to Bench because they will help you organize your books better than you could because youre running your company better than a virtual assistant could because theyre pros at it, better than an individual bookkeeper because they have a team of people and they have the software to make sure their team does the job right. A household name (if your house is actually an advertising or copywriting Its called Toptal.com/Mixergy and the second one is a company that will do your books for you. The more honest you are, the more happy people will be to deal with you. Instead of trying to tell you what a great product the MagicStat Thermostat is, were going to tear it apart unmercilessly. And then you go into, When we first saw the MagicStat, we took one look at the name and said yuck. And you just keep going from there. It was selling like crazy. You knew what people felt about how tough it was to put this thermostat in their house. Where are Joesugarman.net servers located in? There are a few exceptions. The more you write, the more successful you become. 12 Juicy Copywriting Samples to Feast Your Creative Brain On! I'm so grateful for his mentorship and what his online trainings have done for me! Celebrity Net Worth pegs Bidens estimated net worth at $9 million, however. Well, with this new infomercial, we were selling 300,000 pair in one month. The total combined net worth of this years billionaires is $8 trillion, down from $8.7 trillion in 2020. I am not interested now in a thermostat. I look around its absolutely drop dead gorgeous, beautiful place. We sold 20 million pair. Founder of BluBlocker Sunglasses, part-time Maui resident, Andrew: Yeah. Youve got to have a signature of the customer. I said, Wait a second. Joseph Sugarman also called this harmony. You up for that? Concept, brand, position. Joe is 80 now, and during his amazing life he racked up success after success in marketing and sales. Joseph Steven Sugarman Net Worth Hed have to find a place to sleep near the office so he could go back home to work. So we did that. He was 83. A household name (if your house is actually an advertising or copywriting agency). The funny part about it was that we were making a nice profit on that as well. Thats smart money. Thats the way it goes. Jay Sugarmans Philadelphia Union $1 is worth $17.67 dollars today. All of them available on Kindle, which is my preferred way of reading it and paper, of course. He couldnt do it himself, so he asked his virtual assistant to do it for him because hes a guy who likes to delegate. We established a sales volume. Im really grateful to them for sponsoring.
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